Umeå Open

Festival Branding

Umeå Open a indoor music festival that takes places in the spring in downtown Umeå, Sweden. I got contacted to rebrand the festival, to give it a playful and energetic look and feel. I came up with an illustrated pattern of musically breed characters that embodies sound, creativity and energy. They entwine with each other to form a complex pattern topped off with a vibrant set of warm colors. The patterns was then used across all promotion material including everything from tickets, crew passes, t-shits, adds, and posters.

Client:  Humlan / Umeå Open   My Role:  Art Director / Illustrator   Medium:  Branding / Print

Kenny Lindström

Illustrator / Animator